Abstract
Social movement frames can stress the positive attributions of movement supporters (protagonistic frames) or the negative attributions of movement opponents (antagonistic frames). Our interviews and experiments show that antagonistic frames engaged extreme supporters more than moderate supporters, and that the interaction of antagonism and extreme ideology provoked radical tactics.
Original language | English (US) |
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Pages | 1410-1415 |
Number of pages | 6 |
DOIs | |
State | Published - 2013 |
Event | 73rd Annual Meeting of the Academy of Management, AOM 2013 - Orlando, United States Duration: Aug 10 2013 → Aug 12 2013 |
Conference
Conference | 73rd Annual Meeting of the Academy of Management, AOM 2013 |
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Country/Territory | United States |
City | Orlando |
Period | 8/10/13 → 8/12/13 |
ASJC Scopus subject areas
- Management Information Systems
- Management of Technology and Innovation
- Industrial relations