Framing theory

Dennis Chong*, James N. Druckman

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

2204 Scopus citations


We review the meaning of the concept of framing, approaches to studying framing, and the effects of framing on public opinion. After defining framing and framing effects, we articulate a method for identifying frames in communication and a psychological model for understanding how such frames affect public opinion. We also discuss the relationship between framing and priming, outline future research directions, and describe the normative implications of framing.

Original languageEnglish (US)
Title of host publicationAnnual Review of Political Science
EditorsNelson Polsby
Number of pages24
StatePublished - 2007

Publication series

NameAnnual Review of Political Science
ISSN (Print)1094-2939


  • Content analysis
  • Framing
  • Political communication
  • Political preferences
  • Public opinion

ASJC Scopus subject areas

  • Sociology and Political Science


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