From advertising to engagement

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

14 Scopus citations

Original language	English (US)
Title of host publication	The Handbook of Communication Engagement
Publisher	Wiley-Blackwell
Pages	411-420
Number of pages	10
ISBN (Electronic)	9781119167600
ISBN (Print)	9781119167518
DOIs	https://doi.org/10.1002/9781119167600.ch28
State	Published - Feb 9 2018

ASJC Scopus subject areas

@inbook{2c809d82a9eb4205858873c48b53a65c,

title = "From advertising to engagement",

author = "Malthouse, {Edward C.} and Calder, {Bobby J.}",

year = "2018",

month = feb,

day = "9",

doi = "10.1002/9781119167600.ch28",

language = "English (US)",

isbn = "9781119167518",

pages = "411--420",

booktitle = "The Handbook of Communication Engagement",

publisher = "Wiley-Blackwell",

}

TY - CHAP

T1 - From advertising to engagement

AU - Malthouse, Edward C.

AU - Calder, Bobby J.

PY - 2018/2/9

Y1 - 2018/2/9

UR - http://www.scopus.com/inward/record.url?scp=85050423585&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85050423585&partnerID=8YFLogxK

U2 - 10.1002/9781119167600.ch28

DO - 10.1002/9781119167600.ch28

M3 - Chapter

AN - SCOPUS:85050423585

SN - 9781119167518

SP - 411

EP - 420

BT - The Handbook of Communication Engagement

PB - Wiley-Blackwell

ER -