From advertising to engagement

Edward C. Malthouse*, Bobby J. Calder

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

13 Scopus citations
Original languageEnglish (US)
Title of host publicationThe Handbook of Communication Engagement
Number of pages10
ISBN (Electronic)9781119167600
ISBN (Print)9781119167518
StatePublished - Feb 9 2018

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting

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