From advertising to engagement

Edward Carl Malthouse*, Bobby Calder

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationThe Handbook of Communication Engagement
PublisherWiley Blackwell
Pages411-420
Number of pages10
ISBN (Electronic)9781119167600
ISBN (Print)9781119167518
DOIs
StatePublished - Feb 9 2018

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Malthouse, E. C., & Calder, B. (2018). From advertising to engagement. In The Handbook of Communication Engagement (pp. 411-420). Wiley Blackwell. https://doi.org/10.1002/9781119167600.ch28
Malthouse, Edward Carl ; Calder, Bobby. / From advertising to engagement. The Handbook of Communication Engagement. Wiley Blackwell, 2018. pp. 411-420
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Malthouse, EC & Calder, B 2018, From advertising to engagement. in The Handbook of Communication Engagement. Wiley Blackwell, pp. 411-420. https://doi.org/10.1002/9781119167600.ch28

From advertising to engagement. / Malthouse, Edward Carl; Calder, Bobby.

The Handbook of Communication Engagement. Wiley Blackwell, 2018. p. 411-420.

Research output: Chapter in Book/Report/Conference proceedingChapter

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AU - Malthouse, Edward Carl

AU - Calder, Bobby

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DO - 10.1002/9781119167600.ch28

M3 - Chapter

SN - 9781119167518

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EP - 420

BT - The Handbook of Communication Engagement

PB - Wiley Blackwell

ER -

Malthouse EC, Calder B. From advertising to engagement. In The Handbook of Communication Engagement. Wiley Blackwell. 2018. p. 411-420 https://doi.org/10.1002/9781119167600.ch28