| Original language | English |
|---|---|
| Pages (from-to) | 10-47 |
| Journal | Strategy & Leadership |
| Volume | 17 |
| State | Published - 1989 |
From mass marketing to mass customization
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 10-47 |
| Journal | Strategy & Leadership |
| Volume | 17 |
| State | Published - 1989 |