From Mass Marketing to Self-Marketing

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarkt-und Menschenorientierte Unternehmensführung
PublisherUniversity of Zurich
Pages31-42
StatePublished - 1996

Cite this

Kotler, P. (1996). From Mass Marketing to Self-Marketing. In Markt-und Menschenorientierte Unternehmensführung (pp. 31-42). University of Zurich.