From psychological theory to message design: Lessons from the story of gain-framed and loss-framed persuasive appeals

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHealth communication message design: Theory, research, and practice
Place of PublicationThousand Oaks
PublisherSage Publications
StatePublished - 2012

Cite this

O'Keefe, D. J. (2012). From psychological theory to message design: Lessons from the story of gain-framed and loss-framed persuasive appeals. In Health communication message design: Theory, research, and practice Sage Publications.