TY - JOUR
T1 - From Punchlines to Punches
T2 - A Meta-Analysis of the Persuasive Effects of Horatian and Juvenalian Political Satires
AU - Dobmeier, Christopher M.
AU - Brooks, John J.
AU - Walter, Nathan
AU - Holbert, R. Lance
N1 - Publisher Copyright:
© 2023 AEJMC.
PY - 2023
Y1 - 2023
N2 - A meta-analysis evaluated the persuasive effects of political satire and how such effects may differ between Horatian (light-hearted) and Juvenalian (acerbic) satire types. A synthesis of 33 studies (N = 7,469) revealed that political satire is no more persuasive than serious news, but the data find several contingencies when distinguishing between satire types. Namely, satire type was found to interact with issue involvement and format, but not ideology or perceived humor. Particularly, persuasion was enhanced by Juvenalian sketch format (compared with news format) satire, as well as Juvenalian satire for high-involvement individuals, but was inhibited by Horatian satire for those same individuals.
AB - A meta-analysis evaluated the persuasive effects of political satire and how such effects may differ between Horatian (light-hearted) and Juvenalian (acerbic) satire types. A synthesis of 33 studies (N = 7,469) revealed that political satire is no more persuasive than serious news, but the data find several contingencies when distinguishing between satire types. Namely, satire type was found to interact with issue involvement and format, but not ideology or perceived humor. Particularly, persuasion was enhanced by Juvenalian sketch format (compared with news format) satire, as well as Juvenalian satire for high-involvement individuals, but was inhibited by Horatian satire for those same individuals.
KW - Horatian and Juvenalian
KW - meta-analysis
KW - persuasion
KW - political satire
UR - http://www.scopus.com/inward/record.url?scp=85175186757&partnerID=8YFLogxK
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U2 - 10.1177/10776990231202698
DO - 10.1177/10776990231202698
M3 - Article
AN - SCOPUS:85175186757
SN - 1077-6990
JO - Journalism and Mass Communication Quarterly
JF - Journalism and Mass Communication Quarterly
ER -