Original language | English (US) |
---|---|
Pages (from-to) | 16-17 |
Number of pages | 2 |
Journal | Marketing Research |
Volume | 25 |
Issue number | 1 |
State | Published - Mar 1 2013 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Don Edward Schultz*
Research output: Contribution to journal › Short survey › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 16-17 |
Number of pages | 2 |
Journal | Marketing Research |
Volume | 25 |
Issue number | 1 |
State | Published - Mar 1 2013 |