From the 4Ps to CEM

Don Edward Schultz

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationCustomer Experience Management
Subtitle of host publicationLessons and Insights for the Cable Industry
EditorsSeth Arenstein
Place of PublicationRockville, MD
PublisherAccess Intelligence, LLC
Chapter1.1
StatePublished - 2010

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