| Original language | English (US) |
|---|---|
| Title of host publication | Customer Experience Management |
| Subtitle of host publication | Lessons and Insights for the Cable Industry |
| Editors | Seth Arenstein |
| Place of Publication | Rockville, MD |
| Publisher | Access Intelligence, LLC |
| Chapter | 1.1 |
| State | Published - 2010 |
From the 4Ps to CEM
Don Edward Schultz
Research output: Chapter in Book/Report/Conference proceeding › Chapter