From Understanding to Managing Customer Value in Business Markets

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Rethinking Marketing: Developing a New Understanding of Markets
Editors	Håkan Håkansson, Debbie Harrison, Alexandra Waluszewski
Place of Publication	London
Publisher	John Wiley & Sons
Pages	137-159
State	Published - 2004

Cite this

@inbook{1e58e90548b24368b09e27fe73959ffd,

title = "From Understanding to Managing Customer Value in Business Markets",

author = "James Anderson",

year = "2004",

language = "English",

pages = "137--159",

editor = "H{\aa}kan H{\aa}kansson and Debbie Harrison and Alexandra Waluszewski",

booktitle = "Rethinking Marketing: Developing a New Understanding of Markets",

publisher = "John Wiley & Sons",

}