TY - JOUR
T1 - Fuzzy trace theory and "smart" false memories
T2 - Implications for advertising
AU - LaTour, Kathryn A.
AU - LaTour, Michael S.
AU - Brainerd, Charles
PY - 2014/1/1
Y1 - 2014/1/1
N2 - False memories are generally viewed as "dumb," in the sense of being caused by deficient processing, but recent psychological research has shown that elaboration and inferences can result in "smart" false memories. These "smart" false memories are explained by fuzzy-trace theory (FTT), which assumes that they derive from comprehension of the meaning of experience. FTT predicts that "smart" false memories should be positively correlated with measured levels of Need for Cognition (NFC). In three experiments we find those higher in NFC are more likely to elaborate and infer information from advertising that causes them to create "smart" false memories.
AB - False memories are generally viewed as "dumb," in the sense of being caused by deficient processing, but recent psychological research has shown that elaboration and inferences can result in "smart" false memories. These "smart" false memories are explained by fuzzy-trace theory (FTT), which assumes that they derive from comprehension of the meaning of experience. FTT predicts that "smart" false memories should be positively correlated with measured levels of Need for Cognition (NFC). In three experiments we find those higher in NFC are more likely to elaborate and infer information from advertising that causes them to create "smart" false memories.
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U2 - 10.1080/00913367.2013.811706
DO - 10.1080/00913367.2013.811706
M3 - Article
AN - SCOPUS:84893931129
SN - 0091-3367
VL - 43
SP - 3
EP - 17
JO - Journal of Advertising
JF - Journal of Advertising
IS - 1
ER -