Gender Differences in the Use of Message Cues and Judgments

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	84-96
Journal	Journal of Marketing Research
Volume	28
State	Published - Feb 1991

Cite this

@article{ffa4aca34196458793f7ba2cc4621a67,

title = "Gender Differences in the Use of Message Cues and Judgments",

author = "Joan Meyers-Levy and Brian Sternthal",

year = "1991",

month = feb,

language = "English",

volume = "28",

pages = "84--96",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}