Generalizing about the persuasive effects of message variations: The case of gain-framed and loss-framed appeals

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationBending opinion: Essays on persuasion in the public domain
EditorsT. van Haaften, H. Jansen, J. de Jong, W. Koetsenruijter
Place of PublicationThe Netherlands
PublisherLeiden University Press
Pages117-131
StatePublished - 2011

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