Original language | English |
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Title of host publication | Bending opinion: Essays on persuasion in the public domain |
Editors | T. van Haaften, H. Jansen, J. de Jong, W. Koetsenruijter |
Place of Publication | The Netherlands |
Publisher | Leiden University Press |
Pages | 117-131 |
State | Published - 2011 |
Generalizing about the persuasive effects of message variations: The case of gain-framed and loss-framed appeals
Research output: Chapter in Book/Report/Conference proceeding › Chapter