Generalizing about the persuasive effects of message variations: The case of gain-framed and loss-framed appeals

Daniel James O'Keefe

Generalizing about the persuasive effects of message variations: The case of gain-framed and loss-framed appeals

Communication Studies

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Bending opinion: Essays on persuasion in the public domain
Editors	T. van Haaften, H. Jansen, J. de Jong, W. Koetsenruijter
Place of Publication	The Netherlands
Publisher	Leiden University Press
Pages	117-131
State	Published - 2011

Cite this

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title = "Generalizing about the persuasive effects of message variations: The case of gain-framed and loss-framed appeals",

author = "O'Keefe, {Daniel James}",

year = "2011",

language = "English",

pages = "117--131",

editor = "Haaften, {T. van} and H. Jansen and Jong, {J. de} and W. Koetsenruijter",

booktitle = "Bending opinion: Essays on persuasion in the public domain",

publisher = "Leiden University Press",

}

Generalizing about the persuasive effects of message variations: The case of gain-framed and loss-framed appeals. / O'Keefe, Daniel James.

Bending opinion: Essays on persuasion in the public domain. ed. / T. van Haaften; H. Jansen; J. de Jong; W. Koetsenruijter. The Netherlands : Leiden University Press, 2011. p. 117-131.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Generalizing about the persuasive effects of message variations: The case of gain-framed and loss-framed appeals

AU - O'Keefe, Daniel James

PY - 2011

Y1 - 2011

M3 - Chapter

SP - 117

EP - 131

BT - Bending opinion: Essays on persuasion in the public domain

A2 - Haaften, T. van

A2 - Jansen, H.

A2 - Jong, J. de

A2 - Koetsenruijter, W.

PB - Leiden University Press

CY - The Netherlands

ER -