Getting to cash with brands and branding

Don E. Schultz*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

If marketing can assure income flow returns, companies will find a way to finance its activites.

Original languageEnglish (US)
Pages (from-to)10-11
Number of pages2
JournalMarketing Management
Volume8
Issue number4
StatePublished - Dec 1 1999

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this