Abstract
If marketing can assure income flow returns, companies will find a way to finance its activites.
Original language | English (US) |
---|---|
Pages (from-to) | 10-11 |
Number of pages | 2 |
Journal | Marketing Management |
Volume | 8 |
Issue number | 4 |
State | Published - Dec 1 1999 |
ASJC Scopus subject areas
- Business and International Management
- Marketing