Getting to the Heart of the Brand

Don E. Schultz

Research output: Contribution to journalArticlepeer-review

5 Scopus citations


Best practice brands get that way by paying attention to details.

Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Issue number3
StatePublished - Sep 1 2001

ASJC Scopus subject areas

  • Business and International Management
  • Marketing


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