Getting Your House in Order: Strong brands need a firm foundation

Don E. Schultz

Research output: Contribution to journal › Article › peer-review

ASJC Scopus subject areas

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title = "Getting Your House in Order: Strong brands need a firm foundation",

author = "Schultz, {Don E.}",

year = "2002",

month = nov,

day = "1",

language = "English (US)",

volume = "11",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "6",

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