| Original language | English |
|---|---|
| Title of host publication | Advances in Consumer Research |
| Editors | Zeynep Gürhan-Canli, Cele Otnes, Rui Zhu |
| Publisher | Advances in Consumer Research |
| State | Published - 2012 |
Gift Cards and the Social Relationship
Kunter Gunasti, Michelle F Weinberger
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution