Global media studies: Ethnographic perspectives

Patrick D. Murphy*, Marwan M. Kraidy

*Corresponding author for this work

Research output: Book/ReportBook

55 Scopus citations


Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline. Emphasizing the connection of globalisation to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as: what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; how global elements of mediated messages acquire class; and regional and local characteristics.

Original languageEnglish (US)
Number of pages313
ISBN (Print)0415314402, 9780203505441
StatePublished - Sep 18 2003

ASJC Scopus subject areas

  • General Social Sciences


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