Goals, Policies, Preferences, and Actions

C Miguel Brendl

Research output: Chapter in Book/Report/Conference proceedingChapter

12 Scopus citations
Original languageEnglish
Title of host publicationApplying social cognition to consumer-focused strategy
PublisherLawrence Erlbaum Associates
Pages183-200
StatePublished - 2005

Cite this

Brendl, C. M. (2005). Goals, Policies, Preferences, and Actions. In Applying social cognition to consumer-focused strategy (pp. 183-200). Lawrence Erlbaum Associates.