Original language | English (US) |
---|---|
Pages (from-to) | 10-11 |
Number of pages | 2 |
Journal | Marketing Management |
Volume | 13 |
Issue number | 4 |
State | Published - Jul 1 2004 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Don Edward Schultz*
Research output: Contribution to journal › Review article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 10-11 |
Number of pages | 2 |
Journal | Marketing Management |
Volume | 13 |
Issue number | 4 |
State | Published - Jul 1 2004 |