Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention

Joe Phua, Seunga Jin*, Jihoon (Jay) Kim

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

304 Scopus citations

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Social Sciences

Psychology

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