Grow from Within: Mastering Corporate Entrepreneurship and Innovation

Robert C Wolcott II, Michael J. Lippitz

Research output: Book/ReportBook

Abstract

In Grow from Within, two leading scholars from the Kellogg School of Management explain how your company can discover the right approach to corporate entrepreneurship and make it profitable.

Taking innovation to the next level, corporate entrepreneurship is the process of building new businesses within an established organization― new businesses that are distinct from the core company but that leverage some of its most powerful assets. Grow from Within examines:
-The fundamentals of designing a new business
-The four dominant models of corporate entrepreneurship
-Ways to align your innovation program with your strategy
-Leadership requirements for developing new businesses

Innovation is critical to business success and growth, but it’s only the first step. Without strategically driven processes to turn insights into growing businesses, even the best ideas can fail. Creativity is often serendipitous; innovation management should not be. Grow from Within provides the knowledge you need to conceive and design valuable new businesses that breathe life into ideas and dramatically improve your top and bottom lines.
Original languageEnglish (US)
PublisherMcGraw-Hill Education
Number of pages272
ISBN (Print)9780071598323
StatePublished - 2009

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