Original language | English (US) |
---|---|
Pages (from-to) | 17-27 |
Number of pages | 11 |
Journal | International Journal of Advertising |
Volume | 6 |
Issue number | 1 |
DOIs | |
State | Published - Jan 1 1987 |
ASJC Scopus subject areas
- Communication
- Marketing
Don E. Schultz*
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 17-27 |
Number of pages | 11 |
Journal | International Journal of Advertising |
Volume | 6 |
Issue number | 1 |
DOIs | |
State | Published - Jan 1 1987 |