Growth of Sales Promotion in the United States

Don Edward Schultz*

*Corresponding author for this work

Research output: Contribution to journalArticle

17 Scopus citations
Original languageEnglish (US)
Pages (from-to)17-27
Number of pages11
JournalInternational Journal of Advertising
Volume6
Issue number1
DOIs
StatePublished - Jan 1 1987

ASJC Scopus subject areas

  • Communication
  • Marketing

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