| Original language | English |
|---|---|
| Title of host publication | The persuasion handbook: Developments in theory and practice |
| Place of Publication | Thousand Oaks |
| Publisher | Sage Publications |
| Pages | 329-344 |
| State | Published - 2002 |
Cite this
O'Keefe, D. J. (2002). Guilt as a mechanism of persuasion. In The persuasion handbook: Developments in theory and practice (pp. 329-344). Sage Publications.