Guilt as a mechanism of persuasion

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe persuasion handbook: Developments in theory and practice
Place of PublicationThousand Oaks
PublisherSage Publications
Pages329-344
StatePublished - 2002

Cite this

O'Keefe, D. J. (2002). Guilt as a mechanism of persuasion. In The persuasion handbook: Developments in theory and practice (pp. 329-344). Sage Publications.