H2H MARKETING: PUTTING TRUST AND BRAND IN STRATEGIC MANAGEMENT FOCUS

Philip Kotler*, Waldemar Pfoertsch, Uwe Sponholz

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

5 Scopus citations

Fingerprint

Dive into the research topics of 'H2H MARKETING: PUTTING TRUST AND BRAND IN STRATEGIC MANAGEMENT FOCUS'. Together they form a unique fingerprint.

Economics, Econometrics and Finance

Keyphrases

Social Sciences