|Original language||English (US)|
|Title of host publication||Encyclopedia of Human Relationships|
|Editors||Harry T. Reis, Susan Sprecher|
|Place of Publication||Thousand Oaks, CA|
|Publisher||SAGE Publications, Inc|
|Number of pages||3|
|State||Published - 2009|
The hard-to-get phenomenon refers to the notion, held across diverse cultures and espoused by sources ranging from Socrates to Ovid to the Kama Sutra, that individuals experience greater attraction to a person who is or seems difficult to attract than to a person who is or seems easy to attract. Although theorizing on the hard-to-get phenomenon dates back to ancient times, the phenomenon did not receive empirical attention until the 1970s. This entry briefly reviews and evaluates the empirical research on the hard-to-get phenomenon in romantic contexts.