Harvesting strategies for weak products

Philip Kotler

doi:10.1016/0007-6813(78)90109-X

Harvesting strategies for weak products

Philip Kotler

Marketing

Research output: Contribution to journal › Article › peer-review

17 Scopus citations

Original language	English (US)
Pages (from-to)	15-22
Number of pages	8
Journal	Business Horizons
Volume	21
Issue number	4
DOIs	https://doi.org/10.1016/0007-6813(78)90109-X
State	Published - Aug 1978

ASJC Scopus subject areas

Business and International Management
Marketing

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10.1016/0007-6813(78)90109-X

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author = "Philip Kotler",

year = "1978",

month = aug,

doi = "10.1016/0007-6813(78)90109-X",

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Harvesting strategies for weak products

ASJC Scopus subject areas

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