Harvesting strategies for weak products

Research output: Contribution to journalArticlepeer-review

16 Scopus citations
Original languageEnglish (US)
Pages (from-to)15-22
Number of pages8
JournalBusiness Horizons
Volume21
Issue number4
DOIs
StatePublished - Aug 1978

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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