Heritage brand management in public service broadcasting

Gregory Ferrell Lowe*, Teemu Palokangas

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations
Original languageEnglish (US)
Title of host publicationReinventing Public Service Communication
Subtitle of host publicationEuropean Broadcasters and Beyond
PublisherPalgrave Macmillan
Number of pages14
ISBN (Electronic)9780230277113
ISBN (Print)9780230229679
StatePublished - Feb 10 2010

ASJC Scopus subject areas

  • Social Sciences(all)
  • Arts and Humanities(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Lowe, G. F., & Palokangas, T. (2010). Heritage brand management in public service broadcasting. In Reinventing Public Service Communication: European Broadcasters and Beyond (pp. 128-141). Palgrave Macmillan. https://doi.org/10.1057/9780230277113