Heritage brand management in public service broadcasting

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

7 Scopus citations

Original language	English (US)
Title of host publication	Reinventing Public Service Communication
Subtitle of host publication	European Broadcasters and Beyond
Publisher	Palgrave Macmillan
Pages	128-141
Number of pages	14
ISBN (Electronic)	9780230277113
ISBN (Print)	9780230229679
DOIs	https://doi.org/10.1057/9780230277113
State	Published - Feb 10 2010

ASJC Scopus subject areas

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