Heuristic and Systematic Information Processing within and beyond the Persuasion Context

Shelly Chaiken, Akiva Liberman, Alice H Eagly

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationUnintended Thought
EditorsJames S Uleman, John A Bargh
Place of PublicationNew York
PublisherGuilford
Pages212-252
StatePublished - 1989

Cite this

Chaiken, S., Liberman, A., & Eagly, A. H. (1989). Heuristic and Systematic Information Processing within and beyond the Persuasion Context. In J. S. Uleman, & J. A. Bargh (Eds.), Unintended Thought (pp. 212-252). Guilford.