TY - CHAP
T1 - High-End analytics and data mining for sustainable competitive advantage
AU - Choudhary, Alok N.
AU - Narayanan, Ramanathan
AU - Zhang, Kunpeng
PY - 2010
Y1 - 2010
N2 - In the rapidly changing business environment, with global competition and maturing markets, competitive advantage is extremely important. Furthermore, in most industries product differentiation is no longer a decisive edge over competition. Thus, there is fierce competition to find, grow and keep loyal and profitable customers, optimize processes, adapt quickly to rapidly changing environments, and discover actionable knowledge quickly as those are the only way to grow business and profitability. Transforming a product-centric organization into a customer-centric one to achieve the above objectives is another critical step. This talk will present vision, strategy, emerging technologies and analytics using which businesses can hope to obtain sustainable competitive advantage. The talk will also provide a synergistic perspective on strategy, organizational transformation, and technology enabled relationship management. Steps and strategies involved in a successful deployment of operational and analytical infrastructure along with a landscape of key business intelligence technologies will be presented. The talk will present many examples from targeted marketing, modern marketing and briefly discuss the future of marketing.
AB - In the rapidly changing business environment, with global competition and maturing markets, competitive advantage is extremely important. Furthermore, in most industries product differentiation is no longer a decisive edge over competition. Thus, there is fierce competition to find, grow and keep loyal and profitable customers, optimize processes, adapt quickly to rapidly changing environments, and discover actionable knowledge quickly as those are the only way to grow business and profitability. Transforming a product-centric organization into a customer-centric one to achieve the above objectives is another critical step. This talk will present vision, strategy, emerging technologies and analytics using which businesses can hope to obtain sustainable competitive advantage. The talk will also provide a synergistic perspective on strategy, organizational transformation, and technology enabled relationship management. Steps and strategies involved in a successful deployment of operational and analytical infrastructure along with a landscape of key business intelligence technologies will be presented. The talk will present many examples from targeted marketing, modern marketing and briefly discuss the future of marketing.
UR - http://www.scopus.com/inward/record.url?scp=77951103827&partnerID=8YFLogxK
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U2 - 10.1007/978-3-642-12035-0_2
DO - 10.1007/978-3-642-12035-0_2
M3 - Chapter
AN - SCOPUS:77951103827
SN - 9783642120343
T3 - Communications in Computer and Information Science
SP - 8
EP - 15
BT - Information Systems, Technology and Management
A2 - Prasad, Sushil
A2 - Vin, Harrick
A2 - Sahni, Sartaj
A2 - Jaiswal, Mahadeo
A2 - Thipakorn, Bundit
ER -