Abstract
Advisory warnings were adopted by network television stations in the fall of 1993 to inform viewers of violent or sexual programming. To assess the impact of the advisories, independent samples of high school students were surveyed in the fall of 1993 (n = 1,854) and in the fall of 1994 (n = 1,489). Most students reported having seen a warning before programs with violent or sexual content. Furthermore, students were more aware of the advisories and had more accurate recall of the violence advisory over time. Although students' knowledge of the advisories improved over time, their advisory-related beliefs and the amount of violence they watched on television remained unchanged.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 291-308 |
| Number of pages | 18 |
| Journal | Journal of Applied Communication Research |
| Volume | 28 |
| Issue number | 4 |
| DOIs | |
| State | Published - Nov 2000 |
Funding
Mary A. Gerend, David P. MacKinnon, and Liva Nohre, Department of Psychology, Arizona State University. This research was supported in part by a Public Health Service grant (AA8547) from the National Institute on Alcohol Abuse and Alcoholism. We thank the Project Indiana Students Taught Awareness and Resistance staff and the superintendents of the Indianapolis school districts for their help in conducting this study. Correspondence concerning this article should be addressed to Mary A. Gerend, Arizona State University, Department of Psychology, Box 871104, Tempe, Arizona 85287-1104. Email: [email protected]
Keywords
- Advisory warnings
- Risk communication
- Sex
- Television
- Violence
ASJC Scopus subject areas
- Communication
- Language and Linguistics
