Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	223-232
Journal	Journal of Consumer Research
Volume	3
State	Published - Mar 1977

Cite this

@article{c288822c5f644cada376d3f298f5e64b,

title = "Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?",

author = "Dholakia, {Ruby Roy} and Brian Sternthal",

year = "1977",

month = mar,

language = "English",

volume = "3",

pages = "223--232",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "University of Chicago",

}