Holistic Marketing: A Broad, Integrated Perspective to Marketing Management

Kevin Lane Keller, Philip Kotler

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDoes Marketing Need Reform?
Subtitle of host publicationFresh Perspectives on the Future
EditorsJagdish N. Sheth, Rajendra S. Sisodia
PublisherM.E. Sharpe
StatePublished - 2006

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