Holistic Marketing: A Broad, Integrated Perspective to Marketing Management

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Does Marketing Need Reform?
Subtitle of host publication	Fresh Perspectives on the Future
Editors	Jagdish N. Sheth, Rajendra S. Sisodia
Publisher	M.E. Sharpe
Pages	300-305
State	Published - 2006

Cite this

@inbook{0a25e97e88c0437b8da384504354ce45,

title = "Holistic Marketing: A Broad, Integrated Perspective to Marketing Management",

author = "Keller, {Kevin Lane} and Philip Kotler",

year = "2006",

language = "English",

pages = "300--305",

editor = "Sheth, {Jagdish N.} and Sisodia, {Rajendra S.}",

booktitle = "Does Marketing Need Reform?",

publisher = "M.E. Sharpe",

}