Holistic marketing: A broad, integrated perspective to marketing management

Kevin Lane Keller*, Philip Kotler

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations
Original languageEnglish (US)
Title of host publicationDoes Marketing Need Reform?
Subtitle of host publicationFresh Perspectives on the Future
PublisherTaylor and Francis
Pages300-305
Number of pages6
ISBN (Electronic)9781315705118
ISBN (Print)9780765616999
StatePublished - Jan 28 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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