Holistic marketing: A broad, integrated perspective to marketing management

Kevin Lane Keller*, Philip Kotler

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

14 Scopus citations
Original languageEnglish (US)
Title of host publicationDoes Marketing Need Reform?
Subtitle of host publicationFresh Perspectives on the Future
PublisherTaylor and Francis
Number of pages6
ISBN (Electronic)9781315705118
ISBN (Print)9780765616999
StatePublished - Jan 28 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting

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