Houlihan's Shows Us How To Protect A Brand After A Stumble

Timothy Calkins

Marketing

Research output: Contribution to journal › Article

Original language	English (US)
Journal	Forbes
State	Published - Jun 1 2015

Access to Document

http://www.forbes.com/sites/onmarketing/2015/06/01/houlihans-shows-us-how-to-protect-a-brand-after-a-stumble/#303a95277413

Cite this