How an "abundance mentality" and a CEO's fierce resolve kickstarted CSR at campbell soup

Douglas R. Conant*, Nina Kruschwitz

*Corresponding author for this work

Research output: Contribution to journalComment/debatepeer-review

3 Scopus citations
Original languageEnglish (US)
JournalMIT Sloan Management Review
Issue number1
StatePublished - Sep 1 2012

ASJC Scopus subject areas

  • Business and International Management
  • Management of Technology and Innovation
  • Strategy and Management
  • Decision Sciences(all)

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