Original language | English (US) |
---|---|
Pages (from-to) | 498-500 |
Number of pages | 3 |
Journal | Advances in Consumer Research |
Volume | 41 |
State | Published - 2013 |
How Brands Shape Newness Perceptions
Frank Goedertier, Kristof Geskens, Gregory Sloan Carpenter
Research output: Contribution to journal › Article