Abstract
Background: Implementation science in health is an interdisciplinary field with an emphasis on supporting behavior change required when clinicians and other actors implement evidence-based practices within organizational constraints. Behavioral economics has emerged in parallel and works towards developing realistic models of how humans behave and categorizes a wide range of features of choices that can influence behavior. We argue that implementation science can be enhanced by the incorporation of approaches from behavioral economics. Main body First, we provide a general overview of implementation science and ways in which implementation science has been limited to date. Second, we review principles of behavioral economics and describe how concepts from BE have been successfully applied to healthcare including nudges deployed in the electronic health record. For example, de-implementation of low-value prescribing has been supported by changing the default in the electronic health record. We then describe what a behavioral economics lens offers to existing implementation science theories, models and frameworks, including rich and realistic models of human behavior, additional research methods such as pre-mortems and behavioral design, and low-cost and scalable implementation strategies. We argue that insights from behavioral economics can guide the design of implementation strategies and the interpretation of implementation studies. Key objections to incorporating behavioral economics are addressed, including concerns about sustainment and at what level the strategies work. Conclusion: Scholars should consider augmenting implementation science theories, models, and frameworks with relevant insights from behavioral economics. By drawing on these additional insights, implementation scientists have the potential to boost efforts to expand the provision and availability of high quality care.
Original language | English (US) |
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Article number | 33 |
Journal | Implementation Science |
Volume | 19 |
Issue number | 1 |
DOIs | |
State | Published - Dec 2024 |
Funding
Rinad Beidas is grateful to her colleagues at the Penn Center for Health Incentives and Behavioral Economics for their partnership in bringing behavioral economics to implementation science. She also specifically thanks Justin Bekelman, MD, Alison Buttenheim, PhD, David Mandell, ScD, Robert Schnoll, PhD, and Kevin Volpp, MD, PhD, for their partnership in co-leading two centers at the intersection of behavioral economics and implementation science which has contributed to her thinking in this sphere. No funder had a role in the production of this manuscript but RB acknowledges P50CA244690 (Schnoll, Bekelman, Beidas). BJP was partially supported by the National Institutes of Health through R25MH080916, U24HL154426, R01CA262325, P50DA054072, P50CA19006, and P50CA244690. NH was partially supported by a National Institute for Health Research Academic Clinical Fellowship.
Keywords
- Behavior change
- Behavioral economics
- Implementation frameworks
- Implementation strategies
- Interdisciplinary research
ASJC Scopus subject areas
- Health Policy
- Health Informatics
- Public Health, Environmental and Occupational Health