| Original language | English |
|---|---|
| Pages (from-to) | 50-57 |
| Journal | Place Branding |
| Volume | 1 |
| State | Published - Nov 2004 |
How can a place correct a negative image?
David Gertner, Philip Kotler
Research output: Contribution to journal › Article › peer-review
David Gertner, Philip Kotler
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 50-57 |
| Journal | Place Branding |
| Volume | 1 |
| State | Published - Nov 2004 |