How certainty transforms persuasion

Zakary L. Tormala, Derek D. Rucker

Research output: Contribution to journalComment/debatepeer-review

4 Scopus citations
Original languageEnglish (US)
JournalHarvard business review
Volume2015
Issue numberSeptember
StatePublished - Jan 1 2015

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

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