How co-creation processes unfold and predict submission quality in crowd-based open innovation

Elisa Mattarelli, Pamela Hinds, Cindy Lu, Aaron Schecter, Noshir Contractor, Begum Topac

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations

Abstract

Crowd-based open innovation communities have received increasing attention, based on the premise that leveraging the power and diversity of the crowd can lead to innovative outcomes. However, we still know little about how work is coordinated over time in this context, especially as the innovation process moves from idea generation to elaboration. Based on literature and theories of coordination and collaboration in traditional creative contexts and on emergent evidence from research on crowd work, we develop hypotheses about the unique interaction patterns that characterize co-creation and how these patterns impact, over time, submission quality. To test our hypotheses, we conducted a study of a crowd-based open innovation platform. We found that, in general, the diversity of contributors increased over time, but for high quality submissions, the number of contributors decreased and a small group of involved people became more dominant in providing feedback. Further, we observe that the creators of more successful submissions, while not dominating the discussion, were particularly engaged in the discussions in later stages. Our work contributes to understanding the temporal dynamics in open innovation communities by providing evidence that successful interaction patterns vary depending on the phase of the project.

Original languageEnglish (US)
Title of host publicationInternational Conference on Information Systems 2018, ICIS 2018
PublisherAssociation for Information Systems
ISBN (Electronic)9780996683173
StatePublished - Jan 1 2018
Event39th International Conference on Information Systems, ICIS 2018 - San Francisco, United States
Duration: Dec 13 2018Dec 16 2018

Publication series

NameInternational Conference on Information Systems 2018, ICIS 2018

Conference

Conference39th International Conference on Information Systems, ICIS 2018
Country/TerritoryUnited States
CitySan Francisco
Period12/13/1812/16/18

Keywords

  • Co-creation
  • Innovation
  • Online platforms
  • Relational events

ASJC Scopus subject areas

  • Computer Science Applications
  • Statistics, Probability and Uncertainty
  • Library and Information Sciences
  • Applied Mathematics

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