How consumers attend to online reviews: an eye-tracking and network analysis approach

Ewa Maslowska*, Claire M. Segijn, Khadija Ali Vakeel, Vijay Viswanathan

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

16 Scopus citations

Fingerprint

Dive into the research topics of 'How consumers attend to online reviews: an eye-tracking and network analysis approach'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science

Social Sciences