How Small-Share Firms Can Uncover Winning Strategies

John L. Ward; Stanley F. Stasch

doi:10.1108/eb039253

How Small-Share Firms Can Uncover Winning Strategies

John L. Ward, Stanley F. Stasch

Managerial Economics, Decision Sciences and Operations

Research output: Contribution to journal › Review article › peer-review

2 Scopus citations

Abstract

Can small-share firms step out of the shadow of the market leader? Yes. Here is how to evaluate a strategy's potential success.

Original language	English (US)
Pages (from-to)	26-31
Number of pages	6
Journal	Journal of Business Strategy
Volume	9
Issue number	5
DOIs	https://doi.org/10.1108/eb039253
State	Published - May 1988

ASJC Scopus subject areas

Management Information Systems
Strategy and Management

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10.1108/eb039253

Cite this

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title = "How Small-Share Firms Can Uncover Winning Strategies",

abstract = "Can small-share firms step out of the shadow of the market leader? Yes. Here is how to evaluate a strategy's potential success.",

author = "Ward, {John L.} and Stasch, {Stanley F.}",

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How Small-Share Firms Can Uncover Winning Strategies

Abstract

ASJC Scopus subject areas

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