How Small-Share Firms Can Uncover Winning Strategies

John L. Ward, Stanley F. Stasch

Research output: Contribution to journalReview articlepeer-review

2 Scopus citations

Abstract

Can small-share firms step out of the shadow of the market leader? Yes. Here is how to evaluate a strategy's potential success.

Original languageEnglish (US)
Pages (from-to)26-31
Number of pages6
JournalJournal of Business Strategy
Volume9
Issue number5
DOIs
StatePublished - May 1988

ASJC Scopus subject areas

  • Management Information Systems
  • Strategy and Management

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