How strong is the pull of the past? measuring personal nostalgia evoked by advertising

Altaf Merchant, Kathryn LaTou, John B. Ford, Michael S. LaTour

Research output: Contribution to journalArticlepeer-review

57 Scopus citations
Original languageEnglish (US)
JournalJournal of Advertising Research
Volume53
Issue number2
StatePublished - 2013

ASJC Scopus subject areas

  • Communication
  • Marketing

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