How strong is the pull of the past? measuring personal nostalgia evoked by advertising

Altaf Merchant, Kathryn LaTou, John B. Ford, Michael S. LaTour

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Journal	Journal of Advertising Research
Volume	53
Issue number	2
State	Published - 2013

ASJC Scopus subject areas

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title = "How strong is the pull of the past? measuring personal nostalgia evoked by advertising",

author = "Altaf Merchant and Kathryn LaTou and Ford, {John B.} and LaTour, {Michael S.}",

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