How to Build a Billion Dollar Business-to-Business Brand

E. Don; Heidi F. Schultz

How to Build a Billion Dollar Business-to-Business Brand

E. Don, Heidi F. Schultz

Integrated Marketing Communications

Research output: Contribution to journal › Article › peer-review

11 Scopus citations

Abstract

Best practices in branding involve organization and senior management support, alignment with corporate strategy, value propositions, and measurement.

Original language	English (US)
Pages (from-to)	x
Journal	Marketing Management
Volume	9
Issue number	2
State	Published - Jun 2000

ASJC Scopus subject areas

Business and International Management
Marketing

Cite this

@article{1a273dc4050548e7ba657c8d590f9f91,

title = "How to Build a Billion Dollar Business-to-Business Brand",

abstract = "Best practices in branding involve organization and senior management support, alignment with corporate strategy, value propositions, and measurement.",

author = "E. Don and Schultz, {Heidi F.}",

year = "2000",

month = jun,

language = "English (US)",

volume = "9",

pages = "x",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "2",

}

TY - JOUR

T1 - How to Build a Billion Dollar Business-to-Business Brand

AU - Don, E.

AU - Schultz, Heidi F.

PY - 2000/6

Y1 - 2000/6

N2 - Best practices in branding involve organization and senior management support, alignment with corporate strategy, value propositions, and measurement.

AB - Best practices in branding involve organization and senior management support, alignment with corporate strategy, value propositions, and measurement.

UR - http://www.scopus.com/inward/record.url?scp=0347018497&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0347018497&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:0347018497

SN - 1061-3846

VL - 9

SP - x

JO - Marketing Management

JF - Marketing Management

IS - 2

ER -

How to Build a Billion Dollar Business-to-Business Brand

Abstract

ASJC Scopus subject areas

Other files and links

Fingerprint

Cite this