| Original language | English (US) |
|---|---|
| Journal | 4Ps Business & Marketing |
| Volume | 6 |
| Issue number | 23 |
| State | Published - Dec 16 2011 |
How to Reinvent a Brand
Research output: Contribution to journal › Article
Research output: Contribution to journal › Article
| Original language | English (US) |
|---|---|
| Journal | 4Ps Business & Marketing |
| Volume | 6 |
| Issue number | 23 |
| State | Published - Dec 16 2011 |