How to win in an omnichannel world

David R. Bell, Santiago Gallino, Antonio Moreno

Research output: Contribution to journal › Review article › peer-review

ASJC Scopus subject areas

@article{d96a089092d94f93842968f7c3517280,

title = "How to win in an omnichannel world",

author = "Bell, {David R.} and Santiago Gallino and Antonio Moreno",

year = "2014",

month = sep,

day = "1",

language = "English (US)",

volume = "56",

pages = "45--53",

journal = "Societes",

issn = "0765-3697",

publisher = "Boeck Universite",

number = "1",

}

TY - JOUR

T1 - How to win in an omnichannel world

AU - Bell, David R.

AU - Gallino, Santiago

AU - Moreno, Antonio

PY - 2014/9/1

Y1 - 2014/9/1

UR - http://www.scopus.com/inward/record.url?scp=84944249977&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84944249977&partnerID=8YFLogxK

M3 - Review article

AN - SCOPUS:84944249977

SN - 0765-3697

VL - 56

SP - 45

EP - 53

JO - Societes

JF - Societes

IS - 1

ER -