How to win in an omnichannel world

David R. Bell, Santiago Gallino, Antonio Moreno

Research output: Contribution to journalReview articlepeer-review

342 Scopus citations
Original languageEnglish (US)
Pages (from-to)45-53
Number of pages9
JournalMIT Sloan Management Review
Issue number1
StatePublished - Sep 1 2014

ASJC Scopus subject areas

  • General Decision Sciences
  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

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