How to win in an omnichannel world

David R. Bell, Santiago Gallino, Antonio Moreno

Research output: Contribution to journal › Review article › peer-review

ASJC Scopus subject areas

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title = "How to win in an omnichannel world",

author = "Bell, {David R.} and Santiago Gallino and Antonio Moreno",

year = "2014",

month = sep,

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language = "English (US)",

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