Humanistic Marketing: Beyond the Marketing Concept

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Philosophical and Radical Thought in Marketing
Editors	A. Fuat Firat, Nikhilesh Dholakia, Richard P. Bagozzi
Publisher	Lexington Books
Pages	271-288
State	Published - 1987

Cite this

@inbook{e8cf26305712470c9aee9616bd99b0e7,

title = "Humanistic Marketing: Beyond the Marketing Concept",

author = "Philip Kotler",

year = "1987",

language = "English",

pages = "271--288",

editor = "Firat, {A. Fuat} and Nikhilesh Dholakia and Bagozzi, {Richard P.}",

booktitle = "Philosophical and Radical Thought in Marketing",

publisher = "Lexington Books",

}