Humanistic Marketing: Beyond the Marketing Concept

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPhilosophical and Radical Thought in Marketing
EditorsA. Fuat Firat, Nikhilesh Dholakia, Richard P. Bagozzi
PublisherLexington Books
Pages271-288
StatePublished - 1987

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