| Original language | English |
|---|---|
| Pages (from-to) | 12-18 |
| Journal | The Journal of Marketing |
| Volume | 37 |
| State | Published - Oct 1973 |
Humor in Advertising
Brian Sternthal, C. Samuel Craig
Research output: Contribution to journal › Article › peer-review
Brian Sternthal, C. Samuel Craig
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 12-18 |
| Journal | The Journal of Marketing |
| Volume | 37 |
| State | Published - Oct 1973 |