Humor in Advertising

Brian Sternthal, C. Samuel Craig

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)12-18
JournalThe Journal of Marketing
Volume37
StatePublished - Oct 1973

Cite this

Sternthal, B., & Craig, C. S. (1973). Humor in Advertising. The Journal of Marketing, 37, 12-18.