Original language | English |
---|---|
Pages (from-to) | 12-18 |
Journal | The Journal of Marketing |
Volume | 37 |
State | Published - Oct 1973 |
Humor in Advertising
Brian Sternthal, C. Samuel Craig
Research output: Contribution to journal › Article › peer-review
Brian Sternthal, C. Samuel Craig
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 12-18 |
Journal | The Journal of Marketing |
Volume | 37 |
State | Published - Oct 1973 |